Why do black or brightly colored clothes fade so much, and how can I prevent it?
Few things are more frustrating than buying a black T-shirt or a brightly colored garment only to see it lose its strength after just a few washes. This problem isn't exclusive to cheap clothing: even premium urban fashion and streetwear items can suffer from it if not properly cared for.
The science behind fading
The dyes that give fabrics their life aren't always 100% fixed during manufacturing. Rubbing, heat, and chemicals in detergent cause the color molecules to loosen over time. Natural fibers like cotton absorb dye better, but they also release it more easily if not washed carefully.
Factors that accelerate color loss
- Washing with hot water: opens the fibers and makes it easier for the dye to come out.
- Excess detergent or bleach: Harsh chemicals that break down color molecules.
- Drying in direct sunlight: UV rays degrade pigments.
- Friction in the washing machine: Mixing delicate clothes with rough garments like jeans accelerates wear.
How to preserve color for longer
- Wash with cold water : it is the best ally for dark and vibrant garments.
- Use special detergents for dark clothing : they protect the pigments and soften the fibers.
- Turn garments inside out before washing : this reduces friction and wear on the outer layer.
- Avoid the dryer : intense heat accelerates color deterioration.
- Dry in the shade : this prevents UV rays from degrading the pigment.
Urban fashion that lasts longer
At Cubica, we work with fabrics and processes that aim to extend the life of each garment, but home care is essential. A well-washed black T-shirt not only retains its color, but also its texture and original drape, which is key to maintaining style in urban clothing.
